The New Rules Of Crisis Comms In The Age Of AI
Do you remember the TV show 24, where federal agent Jack Bauer and his team at the Counter Terrorist Unit worked against […]
AI vs. PR Agencies: What Should You Actually Automate?
Automation and AI have the ability to make a significant impact — for better or worse — in public relations. The market […]
Earned Media for AI Visibility: Tips for Getting Media Attention
Earned media is a critical part of any PR strategy, and in today’s world of AI search results, it’s even more important, […]
Going Back To The Future: Everything Old (In PR) Is New Again
As the owner of a public relations agency, I find the moment we’re in incredibly exciting. AI is transforming every industry, creating […]
The Dolly Parton Playbook: Authenticity in PR
Some people make such a big impact on the world that you can’t help but reflect on the lessons and inspiration they […]
Executive Reputation Strategies for Leadership Transitions
If you are planning an upcoming leadership transition, don’t shut off your executive visibility strategy. A leadership transition requires executive reputation management […]
Why Women Executives Face Higher Scrutiny—And How To Navigate It
Executive reputation has become one of the most valuable assets in leadership. A CEO’s reputation influences everything from stakeholder trust and employee engagement to […]
Is It Time To Change The ‘R’ In PR?
Traditionally, the “R” in PR stands for relations. The practice of public relations focuses on how a person or brand is perceived […]
Why Earned Media is Critical to Your AI Strategy
If you want your business to stand out in the AI search era, earned media is a critical part of the strategy. […]