• HOME
  • EARNED MEDIA
  • CRISIS
  • POP
  • ABOUT

CONTACT US

pointer rounded triangle

How we organize.

‍‍One of the Core Values we live by is to be a News Ninja. What does this mean? We are nimble with the experience and ability to respond at the speed of news. We're always learning and deadline driven.

The Team

What did you do before you were a News Ninja?

I spent more than eight years producing local news to sharpen my News Ninja skills. I worked at KSTP in Minneapolis for seven years, producing every show from the morning to the 11pm at some point in time. I won a regional Emmy for Best Daytime Newscast for breaking news coverage the day the Ford Motor Company announced it was closing its St. Paul plant. I began my career as a producer at WREX in Rockford, Illinois.

What do most people not understand about the news?

No news is not good news. A slow news day can be even harder than a breaking news day, which creates plenty of opportunities for businesses and individuals to share their messages in the news media.

What would you tell your 20-year-old self?

“I wish you wouldn’t worry. Let it be.” That’s a line from Brad Paisley’s “Letter to Me.” The song is full of insightful lyrics. Give it a listen when you have time.

What is your favorite quote?

“What’s living if you never pull your shorts down and slide on the ice?” - Louis Stevens, Disney Channel’s Even Stevens

If you could be anywhere right now, where would it be?

The happiest place on earth: Disney World!

Learn a little more about the secret to Media Minefield's success. The News Ninjas.

‍‍The team.

‍‍ If you could have a dream dinner party, who would sit at your table?

J.R.R. Tolkien, Kirby Puckett, Chris Farley, Tom Hanks, Chris Martin and Jesus.

What do you do for fun?

I enjoy doing life alongside my wife and baby boy, hanging out and playing music with my family, including all of my nieces and nephews, playing board games and going to breweries with my friends, playing just about any sport (primarily baseball), eating tacos and going on adventures with any of those people that invite me to tag along.

What would you tell your 20-year-old self?

Compound interest is pretty great, so even if you think it sounds boring and “adulty”, take advantage of it!

What are your favorite quotes?

Anything that Phoebe from Friends says. She has great comedic timing and perfectly dimwitted things to say.

If you were stranded on a desert island and could only bring one food, what would it be?

The Skittles that come in the purple bag. King Size.

CHIEF BUS. DEVELOPMENT OFFICER

Ben Santelman

What are three things people don’t know about you?

+ I love to travel and have visited 40 U.S. states and 15 countries.

+ I have made three holes-in-one, very shocking if you knew my golf handicap!

+ I went to college on a full scholarship and it wasn’t for golf (see answer #2). It allowed me the opportunity to have lunch with legendary businessman Curt Carlson.

If we had a Media Minefield talent show, what would your talent be?

Star Wars trivia.

What do you do for fun?

Love to golf with my wife, sons or friends when our Minnesota weather allows. Any time with my family is well spent.

What would you tell your 20-year-old self?

+ Be healthy now

+ Take risks

+ Worry less, pray more

What are your favorite quotes?

+ “Do or do not, there is no try.” – Yoda, Jedi Master

+ “There are better things ahead than any we leave behind.” – C.S. Lewis

‍‍At Media Minefield, we deliberately focus our media teams in "lanes" where we can be most effective and on top of industry-specific news topics to connect you with your audience. We also deliberately cross-pollinate ideas across the entire organization for a "best of both worlds" approach.

Allison Ortiz

MEDIA TEAM LEAD

What did you do before you were a News Ninja?

I was a TV news reporter in Minneapolis, MN; Dayton, OH; Sioux Falls, SD; and Mankato, MN.

What do most people not understand about the news?

There are more journalists trying to tell stories, expose injustice and make the world a better place than intentionally trying to influence opinions.  

If you could have a dream dinner party, who would sit at your table?

Jesus. Abraham Lincoln. Martin Luther King Jr. Princess Diana. Jane Austen. Ralph Waldo Emerson. Walter Cronkite. Fred Rogers. Harriet Tubman. My husband and sons. Billy Joel on piano.

What would you tell your 20-year-old self?

Relax. Take time to figure out who you are and what really matters. Don't be who other people think you should be.

What are your favorite quotes?

+ "A candle loses nothing by lighting another candle." - Italian Proverb

+ "Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson

+ And pretty much everything Brene Brown says and Paulo Coehlo writes in The Alchemist.

What are you currently reading?

The Woman's Hour by Elaine Weiss

Becoming Mrs. Lewis by Patti Callahan

The Night Tiger by Yangsze Choo

The Storied Life of A.J. Fikry by Gabrielle Zevin

Daisy Jones & The Six by Taylor Jenkins Reid

Stay Sexy & Don't Get Murdered by Karen Kilgariff & Georgia Hardstark

Life Without Lack by Dallas Willard

Rocket Fuel by Gino Wickman and Mark C. Winters

 

Kristi Piehl

FOUNDER / CEO

pointer rounded triangle

MEDIA COACH

Noelle Anderson

What did you do before you were a News Ninja?

I produced the 10 p.m. newscast for the FOX affiliate in Minneapolis.

If you could be anywhere right now, where would it be?

On a beach with a margarita in one hand and a good book in the other.

What do you miss about working in the news industry?

I miss telling people's stories, but in a lot of ways I still get to do that at Media Minefield. I've had clients who weren't sure what their story was. Working with them on their messaging allows me to help them find their story and then share it.

If you were stranded on a desert island and could only bring one food, what would it be?

Chocolate ice cream... which is probably the least practical food for a desert island.

Guilty pleasure?

Binge-watching Netflix.

MEDIA TEAM LEAD

Ashley Hines

If you could have a dream dinner party, who would sit at your table?

Victor Frankel, my grandparents, my husband, Tony Robbins, Justin Timberlake and Jen Hatmaker.

What are three things people don’t know about you?

+ I was an intramural curling champion in college.

+ I was a guest on Good Morning America.

+ I have a masters degree in counseling.

What do you do for fun?

Spend time with my darling daughter and handsome husband. I love to make her laugh and watch her learn and explore new things.

What would you tell your 20-year-old self?

Things don't often go as planned, do your best to relax and take the best bits of each moment. Don't spend so much time worrying about the future that you miss the present. Also, halter tops aren't a good look on you.

What is your spirit animal and why?  

The quiz I took says my spirit animal is the peace-loving panda bear. I have the auspicious ability to bring balance to the yin and yang energies of this world. But am still a bear so woe be the unfortunate soul who tries to harm my loved ones! This fits with my Harmony Strength as identified via StrengthsFinder though I'm not sure about the yin/yang stuff, I'd rather it be a llama ;)

TEAM LEAD

Lindsey Dahlin

What did you do before you were a News Ninja?

Before joining Media Minefield in 2012, I was at KRW International, a pioneering organization in the executive leadership space. As Director of Operations, I oversaw the non-client facing functions and sat on the Strategic Leadership Team.

What are three things people don’t know about you?

+ I'm an avid indoorsman so winter and darkness are totally cool with me.

+ I love fonts and will gladly be razzed for caring!

+ One of my favorite things to do is to turn on a record and reconfigure my pedalboard.

What do you do for fun?

I love to spend time with my wife and daughters enjoying the simple things like going out to eat or cozying up to watch a movie together. I also write and record music and spend far too much time chasing very specific guitar tones.

What are your favorite quotes?

+ "Let's turn this 'crisis' into an opportunity." - Brian Eno

+ "It is amazing what you can accomplish if you do not care who gets the credit." - Harry S. Truman

CHIEF OPERATING OFFICER

Mark Edwards

Carrie Fritzinger

EXECUTIVE ASSISTANT

If you could be anywhere right now, where would it be?

Doubtful Sound, New Zealand!

What are three things people don’t know about you?

I was in an Edina Realty commercial when I was 5, I fainted when I got my ears pierced and I hiked to the summit of Pikes Peak in Colorado!

What do you do for fun?

Golf, downhill ski, camp, travel and watch my young daughter learn new things!

If you were stranded on a desert island and could only bring one food, what would it be?

Pizza! It's delicious hot or cold and can be eaten for breakfast, lunch and dinner.

Guilty pleasure?

The Bachelor/The Bachelorette

OPERATIONS COORDINATOR

Andy Haagenson

What did you do before you were a News Ninja?

I was self-employed for 13 years and owned a small graphic design firm. After that, I worked for two Minneapolis ad agencies in marketing and account roles before coming to Media Minefield in 2018…for a second time! I had the privilege to work in a part-time role at Media Minefield 2014-2016. It's been great to be back!

If you could be anywhere right now, where would it be?

An all-inclusive beach vacation spot with my family!

What are three things people don’t know about you?

+ I could eat tacos every day.

+ I’m an obsessive meal planner.

+ I actually look forward to running errands.

What do you do for fun?  

I love spending time with my husband and two daughters over lengthy meals at our dining room table. I also love time with my extended family, exploring our cities’ great restaurants, and endlessly scrolling [and refreshing!] on Pinterest while watching 90s sitcoms or Netflix-produced shows.

What are your favorite quotes?

+ “Do not let your happiness depend on something you may lose.” – C.S. Lewis

+ “It is not the strength of your faith but the object of your faith that actually saves you. Strong faith in a weak branch is fatally inferior to weak faith in a strong branch.” – Timothy Keller

Heidi Edwards

BRAND & CREATIVE DIRECTOR

What do you miss about working in the news industry?

At Media Minefield, I get to meet new people and write stories. Those are two of the things I really enjoyed about being a reporter. The one thing I really miss is shooting and editing video. That was one of my favorite parts of being a MMJ (multimedia journalist).

What are three things people don’t know about you?

+ I have three brothers and sisters. Each of us has four letters in our first name, five letters in our middle name and our last name has (had) six letters. My mom was creative.

+ I rock at playing the recorder.

+ I used to show llamas at my county fair.

If we had a Media Minefield talent show, what would your talent be?

I would sing. I would probably do Don’t Stop Believin’ by Journey, but I could be persuaded to sing something else.

What do you do for fun?

I love watching movies! I also play cribbage, hunt, fish, golf (but I’m terrible at it) and cook. I love to play volleyball, but I don’t get to play near as often as I’d like. Any activity I can do with friends is fun to me.

pointer rounded triangle

Bryn Lambert

SENIOR MEDIA COACH

What did you do before you were a News Ninja?

I was a TV news producer in Phoenix and worked just about every show and shift in news there is! When I was ready for a change, I made the transition to PR. I started at a more traditional firm. I was fortunate to find Media Minefield and have been here ever since!

What do most people not understand about the news?

Most people don't know the right questions to ask a reporter, producer or writer to determine what they are looking for and how to prepare for an interview.

If you could be anywhere right now, where would it be?

I like my toes in the sand and sunshine on my face... wherever that is, that's where I will be!

What are three things people don’t know about you?

+ I was a lifeguard.

+ Fast & Furious is my favorite movie series.

+ I got my first passport for my 35th birthday and haven't stopped using it since.

What do you do for fun?

I love live music so I go to a lot of shows! I try to be a sand volleyball player, when the weather cooperates. I also love to travel and definitely take advantage of our unlimited vacations! I have two adorable rescue doggies. Spending time with them is always my favorite.

What is your favorite quote?

+ "You are braver than you believe, stronger than you seem and smarter than you think." -Winnie the Pooh

If you were stranded on a desert island and could only bring one food, what would it be?

Chips and guacamole (Don't try to tell me that is two foods; you can't have one without the other!)

Michelle Lawless

EXECUTIVE DIRECTOR | SERVICES

What did you do before you were a News Ninja?

I was a TV news/sports anchor, reporter and producer in Austin, MN; Duluth, MN; Dodge City, KS; Eau Claire, WI; and Minneapolis, MN.

If you could be anywhere right now, where would it be?

Right here! I spent most of my early career moving across the country from station to station not knowing what I wanted until I was gone. I was born and raised in Minnesota, and I absolutely love being back!

If we had a Media Minefield talent show, what would your talent be?

Dancing. If anybody has seen me at a wedding, they can vouch for me.

What do you do for fun?

I’m a huge sports nut. I spend a lot of time playing, watching and analyzing. When I was a kid, I had to be involved in a sport for every season. I like to go for runs around many of Minnesota’s lakes and parks. I also enjoy fishing, hunting and exploring all aspects of the Great Outdoors.

If you were stranded on a desert island and could only bring one food, what would it be?

Salmon - it’s extremely versatile, healthy and delicious.

pointer rounded triangle

What did you do before you were a News Ninja?

I like to think I’ve always been a News Ninja. I grew up in a TV newsroom and was fascinated by the power of journalism at an early age. My dad would get home after the evening news and we would watch every newscast in town, changing the channel to track the rundowns. I still watch the news this way!

I got my first TV job running a teleprompter and gathering tape for a local morning show. I then interned and was later hired as a reporter at the ABC affiliate in Grand Forks, ND. After spending a year there, I moved to my hometown of Sioux Falls, SD to anchor and produce the morning news at the NBC affiliate. I arrived to work at 1:30 am for a year before spending the next three years at the evening anchor desk. I left the newsroom to move back to Minneapolis (where I spent my college years - Go Gophers!) and join the amazing team at Media Minefield.

What do most people not understand about the news?

Journalists are passionate about uncovering the truth and are dedicated to the communities they serve. The news industry is changing. We have access to information right at our fingertips. It’s important to recognize the difference between real news and entertainment. It’s a line that often gets blurred. Real journalists fight for the truth and present the facts in a meaningful way to educate the public. They have the honor of telling other people’s stories and do not take the power of the press for granted. As Walter Cronkite said, “Objective journalism and an opinion column are about as similar as the Bible and Playboy magazine.”

What do you do for fun?

I like to surround myself with good people, good food and good wine! I love to travel. I also enjoy spending time with family and friends. Lake Okoboji in Iowa is one of my favorite places and I’ve spent my summers there since I was a kid.

What are your favorite quotes?

+ “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou

+ “Life is 10% what happens to you and 90% how you react to it.”

+ “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” –Oprah Winfrey

pointer rounded triangle

Meagan Millage

MEDIA TEAM LEAD

Andrew Lovelette

MEDIA COACH

What did you do before you were a News Ninja?

My TV news career spanned more than a decade, starting and ending at KMSP in Minneapolis. I have experience producing the morning, afternoon, evening and weekend news. After leaving KMSP the first time around, I worked as a producer at KXLY in Spokane, Washington and at KBOI in Boise, Idaho. When I returned to KMSP, I produced Minneapolis’s top-rated morning news and entertainment show, The Fox 9 Buzz and was nominated for an Emmy. Before TV News, I had some crazy jobs – way too many to count! I’ve been a grocery store cashier, hockey DJ, Walt Disney World Cast Member and the Personal Assistant to TV Personality and chef, Andrew Zimmern.

If we had a Media Minefield talent show, what would your talent be?

Since I can’t do any of the usual go-to talent show options, singing, dancing or playing an instrument, I would win the judges over with my award-winning baked goods!

What would you tell your 20-year-old self?

Be kind, honest and keep a positive attitude. Think about others, don’t be selfish. Save more money. Be true to yourself. Believe in yourself. Be confident in who you are and in your beliefs, values and ideas. Set goals and work hard to achieve them. All the challenges and struggles you will go through will be worth it and make you a better person.

What are three things people don’t know about you?

+ I have a collection of 45 cat ornaments I put on their own special tree during the holiday season.

+ I have more than 100 Blue Ribbons for my baked goods from County and State Fairs.

+ I am an amateur bodybuilder.

Carrie Paetow

SENIOR MEDIA COACH

pointer rounded triangle

What did you do before you were a News Ninja?

I was a media relations consultant for the largest medical center and hospital in Nebraska, working with local and national news media as well as representing the hospital as a spokesperson. For 10 years, I worked in TV newsrooms as an anchor and reporter, including anchoring a morning show in Omaha.

What do most people not understand about the news?

News reporters are looking to help provide relevant, useful and helpful information to readers, listeners and viewers. They are open to hearing ideas, but when you share an idea, it’s important to keep in mind the question, “What’s in it for the viewer of their show, reader of their publication or listener of their radio station?”

What do you do for fun?

I really enjoy playing board games with my family, running and Nordic skiing. One of my favorite things to do is to get together with a girlfriend and share coffee and deep conversation.

What would you tell your 20-year-old self?

Discover your strengths and weaknesses. Find a mentor to help challenge you and encourage you. And don’t be afraid to make mistakes, learn from them and ask for help.

What are your favorite quotes?

+ "You are never too old to set another goal or to dream a new dream." - C.S. Lewis

+ "Comparison is often why our important roles shrink to seem so insignificant. Comparison robs us of the joy of obedience.” - Jennie Allen, founder of IF: Gathering

+ “We have to deal with fear because it is possible that it will make us miss the best parts of life.” - Jennie Allen, founder of IF: Gathering

pointer rounded triangle

Andrea McMaster

SENIOR MEDIA STRATEGIST

What did you do before you were a News Ninja?

I am a believer in the magic of earned media because it led me to my job at Media Minefield! I saw CEO Kristi Piehl interviewed on KARE11 about starting her own business. I loved her message of finding and following your passion. I joined the Media Minefield team and became a News Ninja in 2016, and I have the joyful job of working with clients both locally and across the country.

If you could time travel and spend a day at any past or future event, where would you go?

My 100th Birthday! I have a life goal to live to be 100 years old. I would want to see my great great great grandchildren and blow out all those candles.

What are three things people don’t know about you?

+ In college, I was a Resident Advisor to over 100 young women...and boy do I have some stories!

+ My hair grows like a weed so, when I can, I donate my hair to organizations that make free real-hair wigs for female cancer patients.  

+ I have a pressed penny collection from all the places my travels have taken me.

What are your favorite quotes?

+ “Success is liking yourself, liking what you do and liking how you do it.” - Maya Angelou

What is your spirit animal and why?  

My spirit animal just so happens to be my favorite animal, an otter! They are full of grace and power as they glide through the water and they are problem solvers on land. They take care of the other otters around them by holding hands (or paws) when they sleep or cuddling together in what I like to call, “a cuddle puddle.”

pointer rounded triangle

Holly Steffl

SENIOR MEDIA COACH

What did you do before you were a News Ninja?

For more than 16 years, I developed and produced a variety of award-winning news, lifestyle, and sales shows for the NBC affiliate, KARE-TV, in the Twin Cities. While there, I also dabbled in a little entertainment reporting and had the pleasure of interviewing some amazing actors, including Meryl Streep and George Clooney. Before that, I developed my love of news as a “professional” intern at different TV and radio stations around my home state of Illinois. My first paid job in broadcasting was playing commercials during the radio broadcasts of Cubs’ baseball games (a “tough” gig, considering I’m a lifelong Cardinals fan).

What do most people not understand about the news?

It takes an amazing team of skilled and dedicated people working around the clock to put together every newscast, especially when they’re under the pressure of a deadline! From the reporters and anchors who deliver the news to the producers, writers, photographers, editors, engineers, graphics designers, directors, and assignment desk staff who support them, it truly takes a village to cover what's happening each and every day.

If you could have a dream dinner party, who would sit at your table?

Russell Crowe, Mel Brooks, Katharine Hepburn, Steven Spielberg and River Phoenix

What would you tell your 20-year-old self?

You’re too young to get married! And know that some of your wildest dreams really can -- and will -- come true. So, dream big!

What are your favorite quotes?

+ “Life’s like a movie, write your own ending. Keep believing, keep pretending…” - Kermit the Frog

+ "...Tomorrow is a new day. You shall begin it serenely and with too high a spirit to be encumbered with your old nonsense.” ― Ralph Waldo Emerson

+ “Be joyful in hope, patient in affliction, faithful in prayer.” - Apostle Paul, Romans 12:22

Christina Campbell

SENIOR MEDIA COACH

What did you do before you were a News Ninja?

I spent 12 years working in TV news before Media Minefield. I started as a sports photographer at WKBT in La Crosse, Wisconsin and ended as a news reporter at KOIN in Portland, Oregon. In between, there were stops in Rochester, Minnesota and Madison, Wisconsin. My jobs ranged from photographer to investigative reporter to anchor. I’ve received a few awards I’m very proud of from the likes of the Associated Press and Wisconsin Broadcast Association, but it was the daily relationships and trust total strangers put in me to tell their stories that I cherish most.

If you could be anywhere right now, where would it be?

Hiking with great friends in the Columbia River Gorge. While there are plenty of gorgeous places I’d still love to explore, the Gorge is on the top of the list of places I’ve experienced. It’s beautiful, peaceful, humbling and a great workout all at the same time. If I could throw in post-hike stop at a brewery, it would be the perfect day.

What do you miss about working in the news industry?

The best parts of working as a reporter were being outside, learning about something new every day and talking to new people. The tight deadlines and breaking news live shots were exhilarating. The long drives with veteran photographers led to some great conversations and, inevitably, great local history lessons. The best part about working at Media Minefield is we all share an affinity for the news business and I still get to learn about new topics every day through our wonderful and diverse group of clients.

What do you do for fun?

I love keeping active and being outside. Hiking, biking, running and exploring the beauty of the world around me raises my spirits and re-energizes me. I also love spending time with my wife and kids. If we’re all outside cooking up a new adventure, it’s the best of both worlds. Just about the only time I like to sit still is while watching a game. I’m a huge sports fan.

Chris Woodard

MEDIA TEAM LEAD

We do our best to avoid hierarchy whenever possible and we sure do love the alphabet over here. Here is the team listed by last name. If you're looking for a specific name, use the letters below to make a quick jump.

What did you do before you were a News Ninja?

I found my love for journalism in college during an internship at WCCO in Minneapolis. Then, I bopped around the midwest working as an anchor, reporter and producer in La Crosse, WI, Eau Claire, WI and Rochester, MN.

If you could be anywhere right now, where would it be?  

Skiing in the Swiss Alps under sunny skies! I had the most memorable ski trip to The Matterhorn and dream of making it back again soon!

What are three things people don’t know about you?

+ I have an obsession with the three JB’s of action: James Bond, Jason Bourne and, of course, Jack Bauer.

+ I love gaming… not video gaming… board gaming.

+ I am one of four Green Bay Packers fans at Media Minefield. Go Pack Go!

What do you do for fun?

I’m a certified yoga instructor and teach at Corepower Yoga in Minneapolis. I also love to bake and am always on the hunt for a sweet treat. Those two kind of go hand in hand. It’s all about the balance.

What are your favorite quotes?

+ “I know that I cannot change the entire world, but I've always believed I can at least affect change in my world.” - Trevor Noah

+ “Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.” - President Barack Obama

+ “It doesn’t cost a thing to be kind.” - Noelle Anderson

TOP

TOP

pointer rounded triangle

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

TOP

pointer rounded triangle
pointer rounded triangle
pointer rounded triangle
pointer rounded triangle
pointer rounded triangle
pointer rounded triangle
pointer rounded triangle

CORE VALUES AWARD

2017 RECIPIENT

linkedin-mono
facebook-mono
twitter-mono
instagram-mono
pointer rounded triangle

TOP

CORE VALUES AWARD

2018 RECIPIENT

pointer rounded triangle

TOP

What did you do before you were a News Ninja?

I worked in a couple of different industries before joining Media Minefield, and each position I held shared a common thread: ensuring my team or department delivered excellent service. I've been fortunate to have opportunities to build long-lasting relationships, develop staff and lead culture initiatives. Pair those experiences with my addiction to the headlines, and it sure feels like I've won the lottery in my role at Media Minefield!

If you could be anywhere right now, where would it be?

Most days I'm pretty content right where I'm at, however...I'm a big fan of central and northern California. The weather, the views, the endless list of things to do - incredible!

Guilty Pleasure:

A fully charged Kindle, sunglasses and a lawn chair.

What are your favorite quotes?

+ "No act of kindness, however small, is wasted." - Aesop

+ "Be joyful in hope, patient in affliction, faithful in prayer." - Apostle Paul, Romans 12:12

What do you do for fun?

So many things! Fresh air and sunshine top my list. Biking, hiking, walking or running - all are even more enjoyable when I'm joined by family or friends. Family game nights, day trips and an occasional "foodie" night out also make the list, as does never missing an opportunity to watch my teenagers do what they love.

pointer rounded triangle

Katie Maurer

EXECUTIVE DIR. | PPL & DEVELOPMENT

TOP

pointer rounded triangle

SENIOR MEDIA COACH

Erika Rasmussen

What did you do before you were a News Ninja?

I worked in broadcast journalism as a line and topical producer. I worked for stations in Illinois, Arizona, Florida, California and Massachusetts. When our family grew to three, we decided it was time to settle down in one state and make Minnesota our home.

What do most people not understand about the news?

Some people don’t understand that news gathering begins on the local level. We need our local reporters out there working for local television, radio and newspapers. They are a part of the community, understand the community and will work to ensure that all important voices are heard, not just the loudest voices.

If you could be anywhere right now, where would it be?

I would be on a Disney Cruise. I love cruise ships, especially when they take me to tropical destinations. Disney has mastered hospitality, and now that I have a toddler, it’s the best way to hit the high seas.

If you could time travel and spend a day at any past or future event, where would you go?

I would go to the 1963 March on Washington. When people talk about this day, they often focus on Martin Luther King Jr.’s iconic speech, but it took a lot of work to get to that moment. This march and his speech were in support of civil rights bills that transformed America. The way civil rights supporters organized, understood the power of media and pictures and used it all to create change is amazing. I would just want to be in the crowd asking questions and soaking it all in.

If you could have a dream dinner party, who would sit at your table?

If I could have a dream dinner party, my great-grandparents and grandparents would be there. All of these people made decisions that ultimately led to my birth, my access to education and my fighting spirit. I would talk to them about the decision-making process, the good times, their hardships and what they think of our clan now.

TOP

pointer rounded triangle

What did you do before you were a News Ninja?

I was in television news for nearly five years as a reporter at WEAU 13 News in Eau Claire, WI and a morning show anchor/reporter at KDLT-TV in Sioux Falls, SD. I also worked for Coborn’s, Inc. in St. Cloud, MN as their Communications & Engagement Specialist.

What do most people not understand about the news?

News gathering & production takes a lot of time and work. Journalists spend tons of time making phone calls, driving, recording video, editing segments, verifying information and prioritizing stories based on professional judgement and viewer interest. In the end, all of that boils down to a 30 minute newscast or a 1 ½ minute story. It’s amazing! Luckily at Media Minefield, we’ve worked in newsrooms and can help you navigate the complex world of news!

If you could be anywhere right now, where would it be?

I’d probably choose somewhere along the beach outside of Los Angeles. I love being by the water - and it’s an easy drive to Arizona, which I also love! As I’m writing this, keep in mind that we’re coming off a cold winter with a lot of snowfall. So, that may have influenced my answer!

What are three things people don’t know about you?

+ I don’t like cheese and go to (what some people call) extreme lengths to avoid eating it, including taking it off my pizza!

+ When I worked at KDLT, I got to interview Gene Simmons and Paul Stanley from KISS, as well as Jack Blades from Night Ranger. It was awesome!

+ I love following the stock markets day to day. A classmate and I actually won a state stock market competition in middle school!

MEDIA COACH

Kevin Hurd

TOP

pointer rounded triangle

What did you do before you were a News Ninja?

Before joining Media Minefield, I worked on the assignment desk at KSTP, helping coordinate breaking news coverage and gather information for daily newscasts. I’m a St. Cloud State University graduate and a native Minnesotan.

What are three things people don’t know about you?

+ I have dual-citizenship in the USA and France (my mom is from France!)

+ Beyonce once posted a picture of my friend and me to her Instagram after a concert.

+ I don’t like to go anywhere without chapstick.

What do you do for fun?

I love traveling and exploring new landscapes. Planning my vacations is half the fun for me, and I’m probably planning a trip in my head right now.

If you were stranded on a desert island and could only bring one food, what would it be?

I would bring as much bread as possible in all of its delicious forms.

Guilty pleasure?

Watching any Real Housewives franchise or crime documentaries.

MEDIA COACH

Colette Jackson

TOP

pointer rounded triangle
pointer rounded triangle

CONTACT US 

CONTACT US 

Michaela Marceau

MEDIA COORDINATOR

pointer rounded triangle

What did you do before you were a News Ninja?

I was a student at Iowa State University where I studied Marketing, Advertising and Management. In addition to school, I worked part-time with the Iowa Wild, interned with Farm Bureau Financial Services and served as the Public Relations Chair for my sorority. I definitely know how to stay busy!

What do you do for fun?

I love golf, downhill skiing, board games, hammocks, bonfires and country music concerts. Basically anything that includes people, food or the outdoors, count me in!

What are your favorite quotes?

+ "Believe you can and you’re halfway there." - Theodore Roosevelt

+ "The most wasted of days is one without laughter." - E. E. Cummings

+ "She makes the day brighter, she leaves a little sparkle wherever she goes." - Kate Spade

If you were stranded on a desert island and could only bring one food, what would it be?

Goldfish. I basically already live off snacks and would definitely be okay if the only thing I had to eat was Goldfish.

What is your spirit animal and why?

A monkey. Monkeys are my favorite animal, and when I looked up the monkey spirit animal it says it’s someone who is social, inquisitive, good-humored and creative. I guess that’s why I’ve always said a monkey is my spirit animal!

 

TOP

pointer rounded triangle

Sam Flynn

MEDIA COACH

What did you do before you were a News Ninja?

Before becoming a News Ninja, I worked as a producer for TV stations in Louisiana, Wisconsin and Minnesota where I was able to share important stories with the community. Learning the different approaches to connect with viewers made each opportunity unique. After working in news, I spent 5 years on the marketing communications team with a Minnesota nonprofit. The opportunity afforded me the chance to learn about the nonprofit world, marketing strategies and the life-saving difference blood donors make.

What do most people not understand about the news?

Anything can happen. Timing is everything. News changes at lightning speed. Each newscast is timed down to the last second.

If you could be anywhere right now, where would it be?

On the beach with my husband sipping a cold beverage while listening to the waves crash into the shore and reading a good book.

What do you miss about working in the news industry?

Each day is a fresh beginning. Your day begins with a blank sheet of paper and ends with a show that you created. And, the next day you begin again and craft another new newscast.

What are your favorite quotes?

+ "Everything happens for a reason."

+ "What’s the worst that can happen? If it doesn’t work out, we’ll just move you back home." - I was a soon-to-be college graduate (first in my family) and offered my very first producing job that was nearly 1,200 miles from home. My dad’s words have stuck with me as I make important decisions in my life.

TOP

Alex Soholt

POP COORDINATOR

pointer rounded triangle

If you could be anywhere right now, where would it be?

Norway. I’m 100% Norwegian and many of my relatives still live there!

If you could have a dream dinner party, who would sit at your table?

LeBron James, Tom Brady, Richard Branson, Jesus, Mr. Rogers

What are three things people don’t know about you?

+ I’ve run two marathons.

+ I attended two different high schools that had “Southwest” in the name.  

+ I set the national record for most loaves of bread sold in a day while working as a Costco sample person.

What do you do for fun?

I like to run and be active as much as I can! When I have the opportunity, I enjoy traveling to other states and countries. But most of all, I love watching the Minnesota Vikings every Sunday!

What are your favorite quotes?

+ “Success comes from knowing that you did your best to become the best that you are capable of becoming.” - John Wooden

+ “Consider it pure joy, my brothers and sisters, whenever you face trials of many kinds, because you know that the testing of your faith produces perseverance.” - Apostle James, James 1:2-3

+ “I don’t have friends…just family.” - Vin Diesel (Fast and Furious)

TOP

CORE VALUES AWARD

2019 RECIPIENT

Flight School magnet
FYS KP BIO