FOUNDER / CEO

Kristi Piehl

What did you do before you were a Miner?

+ I was a TV news reporter and anchor at five stations across the country. 

Share your favorite client memory. 

+ In the first year of Media Minefield, I was a solopreneur focusing on securing news interviews and reinventing traditional PR processes. I felt like Willy Wonka each time I brought a client to a news station for an interview. Not only did they get to go behind the scenes of a news organization, but their businesses also grew from the media attention. 

What’s the best piece of advice you’ve ever received?

+ Be like a willow tree. Bend. Don’t break. 

What is your favorite quote?

+ “Do not go where the path may lead, go instead where there is no path and leave a trail.” -Ralph Waldo Emerson 

If you could time travel and spend a day at any past or future event, where would you go?

+ August 18, 1920. I’d be celebrating with the Suffragists at The Hermitage Hotel in Nashville, TN.

What are three things people don’t know about you?

+ I was a full-time live-in nanny. 

+ My older son and I have matching tattoos. 

+ My first business started in 7th grade when I started selling Avon.