Are You Prepared to DIY Your PR Plan?
These days there is a YouTube video or MasterClass for almost everything. The “do-it-yourself” (DIY) method got its start […]
How to Determine Your Personal SEO Score
No matter your position or age, you are a CEO: The CEO of your own brand. Businesses spend billions of dollars and […]
Crisis Communication Best Practices
Crisis | noun | a time when a difficult or important decision must be made. Every company, in every corner of the […]
Earned, Owned and Paid Media: What’s the Difference?
Do you understand the differences between earned, owned and paid media? Most business owners and marketing experts understand the importance of paid […]
What is Earned Media? 3 Reasons Why It Matters
A study done by Nielsen revealed that 92% of consumers say they trust earned media above all other forms of advertisements.