News Industry Insight: When to Expect a Return to Normal
After more than a year spent on Zoom, our clients have nailed the nuances of virtual interviews. In 2020, Media Minefield’s clients appeared […]
How I’m Fighting Employee Burnout With Mandated Days Off
It’s an understatement to say the pandemic radically changed the tenuous balance between our personal and professional lives. Families suddenly shared their […]
Why You Need a Specialized Approach to PR
If you were suffering from a chronic health condition like vertigo or asthma, you wouldn’t go see a dentist. You’d seek out […]
Guide to Becoming a Thought Leader
When we ask clients about their goals, one of the first things we hear is a desire to become a thought leader […]
Are You Prepared to DIY Your PR Plan?
These days there is a YouTube video or MasterClass for almost everything. The “do-it-yourself” (DIY) method got its start […]
How to Determine Your Personal SEO Score
No matter your position or age, you are a CEO: The CEO of your own brand. Businesses spend billions of dollars and […]
Crisis Communication Best Practices
Crisis | noun | a time when a difficult or important decision must be made. Every company, in every corner of the […]
Earned, Owned and Paid Media: What’s the Difference?
Do you understand the differences between earned, owned and paid media? Most business owners and marketing experts understand the importance of paid […]
What is Earned Media? 3 Reasons Why It Matters
A study done by Nielsen revealed that 92% of consumers say they trust earned media above all other forms of advertisements.