

CELEBRATED 5 YEARS IN 2021

CORE VALUES AWARD 2018 RECIPIENT
EXECUTIVE DIRECTOR | SERVICES
Chris Woodard
What did you do before you were a Miner?
+ Before I was a Miner, I spent 12 years in television news. From reporting to anchoring, writing to shooting and sports to news, I wore several hats during that time. While covering local and state government and doing investigative work in several markets, I gained experience that is incredibly valuable today when training Media Minefield clients and helping them through crises.
Share your favorite client memory.
+ It is very hard to pick just one favorite memory with a client, so I won’t even try! A few that jump out to me include a trip to Jamaica with Starkey Hearing Foundation that was incredibly powerful and bringing local and national media to the amazing events that Northern Tool + Equipment’s Tools for the Trades™ program puts on for high school students across the country. Our teams continue to be part of some amazing moments almost every single day.
What’s the best piece of advice you’ve ever received?
+ The best piece of advice I’ve ever received was from Media Minefield’s Founder and CEO, Kristi Piehl. She suggested I read the book The Gratitude Diaries. The book and practice of gratitude were life changing for me, and it helps to provide needed perspective both in my personal life and in my work with our clients.
What do you enjoy doing when you aren’t at work?
+ I love spending time with my family! My wife and two kids are always up for an adventure, and kids’ sports and other activities keep our family calendar full. When time allows, I love woodworking and home improvement projects, biking and following the highs and crushing lows of Wisconsin college and pro sports teams.
What’s your favorite way to relax and recharge?
+ I love spending time outdoors, preferably in the woods. It could be mountain biking, walking or hiking, sitting around a fire and relaxing or floating on a river or lake. I am a huge proponent of the Japanese concept of forest bathing, and it does wonders for my mental health.

CELEBRATED 5 YEARS IN 2021

CORE VALUES AWARD 2018 RECIPIENT