SENIOR SOCIAL MEDIA COACH
Lilli Ferry Ellis
What did you do before you were a Miner?
+ I did content strategy for a mission-based non-profit organization: I owned social media as well as helped lead event campaign communications strategy, served as managing editor for a blog and worked with a multidisciplinary team of writers, videographers and graphic designers to represent our organization’s brand in the digital space.
Share your favorite client memory.
+ I had the opportunity to attend a multi-day event for a client to create engaging social media content that took me from a local news station, to the client’s headquarters, to Elko Speedway! I got to create content on the spot and flex my creativity, and it led to major gains for the client’s audience on social media. Win-win!
What’s the best piece of advice you’ve ever received?
+ Why be upset when you could just have fun?
What’s your favorite way to relax and recharge?
+ My ideal R&R day would include, in no particular order: Yoga, a facial, a long walk, reading a good book on the patio, cooking one of my favorite pastas and curling up on the couch to watch reruns of early-2000s Top Gear.
What’s one thing on your bucket list that you’re determined to accomplish?
+ Visit every continent! I may or may not already be planning an Antarctic expedition (read: cruise) for a future milestone birthday. 👀
What’s your favorite holiday, and how do you celebrate it?
+ Valentine’s Day! My mom always made the day really special when I was a kid with intentional cards and lots of chocolate; when I was in middle school, I even started hosting Valentine’s Day parties instead of birthday parties! Now, it usually means trying a new restaurant (or recipe!) with my husband, Korey, and maaaybe watching our wedding film if we’re feeling extra sentimental.