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BRAND & CREATIVE DIRECTOR

Heidi Edwards

Heidi Edwards photo

What did you do before you were a Miner?

I was self-employed for 13 years and owned a small graphic design firm. After that, I worked for two Minneapolis ad agencies in marketing and account roles before coming to Media Minefield in 2018…for a second time! I had the privilege to work in a part-time role at Media Minefield 2014-2016. It's been great to be back!

If you could be anywhere right now, where would it be?

An all-inclusive beach vacation spot with my family!

What are three things people don’t know about you?

+ I could eat tacos every day.

+ I’m an obsessive meal planner.

+ I actually look forward to running errands.

What do you do for fun?  

I love spending time with my husband and two daughters over lengthy meals at our dining room table. I also love time with my extended family, exploring our cities’ great restaurants, and endlessly scrolling [and refreshing!] on Pinterest while watching 90s sitcoms or Netflix-produced shows.

What are your favorite quotes?

+ “Do not let your happiness depend on something you may lose.” – C.S. Lewis

+ “It is not the strength of your faith but the object of your faith that actually saves you. Strong faith in a weak branch is fatally inferior to weak faith in a strong branch.” – Timothy Keller

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