Media Minefield is born.

After being laid off, Kristi took a class at her church to help figure out her next career move. With the goal of using news to help people, Media Minefield was born.

Our founder, Kristi Piehl, began her career in news. As a reporter and anchor, she worked at five different television stations and had the privilege of telling people’s stories. Her award-winning career also exposed her to the power of news and the frustrations of working with traditional public relations agencies who didn’t “get it”. The seed of Media Minefield was planted….

It began in news.

From basement to coffee shop to office.

From the basement of Kristi’s house to a coffee shop, Media Minefield needed a real home and we moved into an office. We soon needed to move again into a bigger space as we continued gaining clients across the country.


Keeping a focus on culture.

Company culture takes shape and regular dress-up days become a tradition. Beach Day. Super Hero Day. We’ve even had Johnny Depp dress-up day.



New digs.

It was time to design and move into our own long-term space complete with many newsie features, plenty of room to grow (or so we thought) and our own spin wheel (see careers page to watch it in action).



Our 100% placement rate combined with our Newsability® process, means more companies, from startups to billion dollar brands, are turning to Media Minefield for earned media. We are expanding and adding to our current office space.

Ring that bell.

Each time a client interview was scheduled, a News Ninja would ring the blue bell. Everyone would come out of their office and cheer. That is, until there were complaints of too many ringing bells!

The first News Ninja.

The first year, Kristi developed the approach by discounting and donating services. Quickly word of the results spread and employee #1 was hired.

( Spoiler alert : it’s Andrea McMaster and she’s still with the company).

Do not go where the path may lead. Go instead where there is no path and leave a trail.




Newsability®, the innovative service created in 2010 and critical to our success, is officially named and protected!

Core Values Award

2017 was also the year we unveiled the first annual Core Values Award. This prize is an all-expense paid trip for two to a sunny destination! News Ninjas at Media Minefield are nominated by a fellow Ninja for an act exemplifying the Core Values we hold dear. The winner is chosen and awarded at the annual Christmas party.

2012 - 2015

Our Home.

Inc. 5000

We're honored to debut on the Inc. 5000 list of fastest-growing private companies in America.

Download: Inc5000-Media-Minefield-2018.pdf

At Media Minefield we know that you want to be well known and respected. In order to do that, you need a positive and relevant reputation. The problem is you see your competitors getting attention and you feel overwhelmed with where to begin.

We believe you deserve a PR company that gets results and can be trusted with your brand and reputation.


We understand it is a noisy world, making it hard to secure positive “real news.” It is also challenging for executives to make time for their personal social media presence. We’re here to help! We are a team of former journalists who are messaging experts with a 100% success rate, meaning all of our clients get press. Each week our clients are collectively featured in nearly 100 news interviews.


Here’s how we do it:

1 / earned media driven by our Newsability® process

2 / crisis media mitigation

3 / Positive Online Presence℠ (POP®) on social media


You can stop allowing others to control your message and compromise your reputation and instead be viewed as a thought leader, have improved SEO and increased business — essentially you’ll be a good way!







We believe you deserve a PR company that gets results and can be trusted with your brand and reputation.



Get caped.

For our five year celebration, we unveiled a brand new logo and all the News Ninjas received capes. Now, News Ninjas get “caped” on their first anniversary when they share a favorite memory. 2015 was also the first year we were recognized as one of Minnesota’s Best Places To Work.