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Supercuts felt earned media interviews would be ideal to establish their brand in local markets, so they turned to Media Minefield. The effort began with a 6 month pilot across 6 U.S. media markets. Spokespeople in each market were coached for interviews and introduced to the Supercuts media Message Map. During the pilot, other locations were hearing of the success and wanted to know how to join. Beginning in January 2018, Supercuts is working with Media Minefield across 18 markets in the U.S. and Canada. ‍‍

173

interviews

across multiple outlets

Results

SINCE MAY 2017

4.8

million

viewers

news

guaranteed

real

view more results

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Case Study