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who we are


Building a unique company that redefines media relations was Kristi's vision when she launched the company in 2010. In addition to delivering a one-of-a-kind service, Kristi is dedicated to creating a unique work environment with policies that value families, flexibility and health.

During her 12 year television career, Kristi worked as a reporter and anchor at 5 television stations. She won numerous awards and appeared on national television and radio news programs. Kristi studied Professional Writing and graduated with honors from Bethel University. Kristi is a member of the Entrepreneurs' Organization.

Kristi and her husband, formerly known as her prom date, have two sons. She loves having adventures (both near and far) with her family and friends, golfing, reading and is working on "smelling the roses".

Tim McNiff |

Executive Director | Media Relations

Tim comes to Media Minefield after spending the last 21-years at KARE-11 TV, the NBC news affiliate in the Twin Cities. An award winning news and sports anchor, Tim has experienced TV news as a photographer, producer, reporter and anchor, spending the last decade of his career co-anchoring the market’s top-rated morning news program, KARE 11 Sunrise.

Tim is excited about his move to Media Minefield because he feels his skill set will translate well into his role as Executive Director of Media Relations, allowing him to help businesses and individuals build their brand and maximize their opportunities in the media.

Outside work, Tim is an avid supporter of the local sports teams, loves any and all forms of physical fitness, a wide range of music, and movies. Tim and his wife Amy are both natives of the Twin Cities and the proud parents of two beautiful girls.

Mark Edwards |

Executive Director | Operations and Strategy

Mark has spent the majority of his career crunching numbers and he likes it that way. With a particular focus on process efficiency and predictive data analysis, he has helped lead organizations in a strategic leadership capacity for over a decade.

You wouldn't necessarily expect it from a numbers guy, but Mark also brings a rich musical history to the table for Media Minefield clients. He has released over 10 albums of original compositions and he or his music has appeared on several network and cable television programs.

Mark holds a BA in English from Northwestern College and has spent his career using it to write eloquent emails.

Mark enjoys spending time with his wife and two daughters exploring all of the wonderful things to do in the Twin Cities. In his spare time, you can often catch him dreaming up a new tune, laughing with friends over food and drinks, or watching a murder mystery.

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