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who we are


Building a unique company that redefines media relations was Kristi's vision when she launched the company in 2010. In addition to delivering a one-of-a-kind service, Kristi is dedicated to creating a unique work environment with policies that value families, flexibility and health.

During her 12 year television career, Kristi worked as a reporter and anchor at 5 television stations. She won numerous awards and appeared on national television and radio news programs. Kristi studied Professional Writing and graduated with honors from Bethel University. Kristi is a member of the Entrepreneurs' Organization.

Kristi and her husband, formerly known as her prom date, have two sons. When Kristi isn't enjoying the journey with her family, chances are she's running, digging in her flower garden or devouring a good book.


Mark Edwards | mark@media-minefield.com

Executive Director | Operations and Strategy

Mark has spent the majority of his career crunching numbers and he likes it that way. With a particular focus on process efficiency and predictive data analysis, he has helped lead organizations in a strategic leadership capacity for over a decade.

You wouldn't necessarily expect it from a numbers guy, but Mark also brings a rich musical history to the table for Media Minefield clients. He has released over 10 albums of original compositions and he or his music has appeared on several network and cable television programs.

Mark holds a BA in English from Northwestern College and has spent his career using it to write eloquent emails.

Mark enjoys spending time with his wife and two daughters exploring all of the wonderful things to do in the Twin Cities. In his spare time, you can often catch him dreaming up a new tune, laughing with friends over food and drinks, or watching a murder mystery.


Conny Bergerson | conny@media-minefield.com

Media and Messaging Specialist

Conny knows the national and local media landscape. Her career has taken her from CBS News in New York to KSTP-TV in Minneapolis. For more than a decade, she has worked as a Producer and an Assignment Editor managing the workflow and dynamics in newsrooms and special news events.

Conny enjoys connecting people with stories – she knows what news producers need and has a sharp eye for pitches that get results.

Conny graduated with a BS in English Education from Minnesota State University, Mankato and holds a Television Production Certification from Brown College in Mendota Heights.

Conny's favorite pastime is having fun with her young daughter and her husband. They enjoy taking in all Minnesota seasons. In the summer, you'll find them playing at the lake, hitting the farmers markets and camping near the Boundary Waters. During the winter months, they try to ski as much as possible.


Michelle Lawless | michelle@media-minefield.com

Media and Messaging Specialist

Michelle is a self-proclaimed news junkie who has spent her career working in various aspects of the news business.

As a producer at KTVK-TV in Phoenix, Michelle turned her newscast into the highest rated news show in its time slot. After 7 years at the station, Michelle transitioned to an Arizona-based public relations firm where she used her news knowlege to place businesses and experts in the media. Her clients have been featured in all sizes and forms of media including the TODAY Show, The Doctors and Live! with Kelly and Michael.

Michelle is thrilled to be living near her family again, but is still trying to readjust to Minnesota winters. She loves the live music scene and enjoys spending time with her two rescue dogs, Joey and Oscar.


Mike Maybay | mike@media-minefield.com

Digital Media and Messaging Specialist

During the 22 years Mike worked in television newsrooms, he produced newscasts, stories and news specials. His work at KSTP-TV in Minneapolis earned him a Peabody, a National Headliner Award, two national Emmys and many regional Emmys.

Mike is a master at teaching clients how to build their brands and amplify their message through effective digital media placements.

If the weather's warm, Mike and his wife, Wendy often hit the road with their travel trailer in tow, exploring the many beautiful camping destinations here in the Upper Midwest. He also enjoys tackling home improvement projects as well as designing and building wood furniture.


Andrea McMaster | andrea@media-minefield.com

Media and Messaging Specialist

Before Andrea joined Media Minefield, she served as a media relations consultant for the largest medical center and hospital in Nebraska. She worked with local and national news media on stories promoting research, treatment and educational programs within the hospital. She was the hospital spokesperson after a mass shooting at a nearby mall.

During her 10 year television news career, she worked as an anchor, reporter and talk show host at 5 television stations. She believes the best public relations practitioners are those who’ve been journalists themselves.

Andrea has won awards from the Public Relations Society of America, Associated Press, Northwest Broadcast News Association and Omaha Press Club for her work in journalism and PR.

Andrea graduated with honors from Drake University, BA in Broadcast News and Spanish.

You'll find lots of pink, princess crowns and dance costumes in the McMaster household! Andrea and her husband are the parents to three daughters. In her spare time, Andrea enjoys running with friends, Pinterest crafts and connecting with women in her church's Bible classes.


Allison Ortiz | allison@media-minefield.com

Media and Messaging Specialist

Allison's strong news background is an asset to each client project.

After producing television news in Wisconsin and Illinois, Allison returned to Minnesota in 2005 to work at KSTP. For 7 years, she produced a variety of award-winning shows at the ABC station in Minneapolis. She is excited to bring her skills to the world of public relations.

Despite her Minnesota roots, Allison is a proud Badger! She graduated from the University of Wisconsin with a double major in Journalism and Communication Arts.

Allison's favorite activities are spending time with her two young kids and her husband. When it's above freezing, you'll often find the family going for walks or bike rides. Allison and her family love taking trips to the north shore of Lake Superior for a weekend of relaxing, enjoying the views and skipping rocks.


Christina Vandre | christina@media-minefield.com

Media and Messaging Specialist

Christina specializes in seeing stories and events with a fresh and creative lens and translating them into compelling news. She possesses a distinct strength in building collaborative relationships with clients.

For the past 16 years, Christina has developed and produced various award-winning news, lifestyle and sales shows for KARE TV (Minneapolis), one of the highest rated NBC affiliates in the nation. Those years behind the camera taught her how to design segments and stories that are both informative and entertaining—the perfect combination for viewers, producers and clients alike.

Christina is also an avid film buff! And thanks to her time in TV, she's had the rare opportunity of meeting, interviewing, and sometimes hugging many of her matinee idols.


Give Lindsey a camera or a computer and she can tell a story with an image. Photographing an event, creating a brochure or adding polish to a rebranding effort or digital campaign are Lindsey's specialties.

Lindsey has worked for a variety of non-profits and currently serves on the leadership team at a Twin Cities organization.

She received her B.A. from The College of St. Scholastica and graduated summa cum laude with an M.A. from the University of St. Thomas.

Lindsey loves to read, design and complete home improvement projects with her husband. From the broomball field to friendly office contests, Lindsey likes to (and often) wins. A lover of tradition, she really shines during the Minnesota State Fair where she is a strong advocate for crop art, cheese curds (Mouse House) and the 'Pronto pup' over the inferior 'corn dog.'


Carrie Fritzinger | carrie@media-minefield.com

Media Coordinator & Office Manager

Carrie is probably the first voice you'll hear when you call Media Minefield and the first face you'll see when you walk in our door. She also helps our media team with research and social media projects.

Carrie enjoys spending time with her family and friends. She and her husband like to golf, play tennis, and walk their dog in the summer. Thankfully they love to ski, which helps make the Minnesota winters more bearable. Carrie also loves to travel - her favorite places she's visited so far are Turkey, Mongolia and Peru.

She has a background in the hospitality industry and most recently moved back home to Minnesota from Colorado. Carrie graduated from Bethel University and worked as an Administrative Assistant in the Registrar's Office.